![]() Billy McFarland is continuing his con-artist ways.Rudy Giuliani turned himself in today and received his mugshot.Donald Trump will be on “Tucker on X formally Twitter” tonight. Britney is considering reconciling with her father… who she wants in prison. Britney Spears and Sam Asghari have settled the custody of their dogs.Trudi has today’s celebrity birthdays.Tom Mazawey has weaseled another gig as a car salesman at Szott Ford.Tim Tebow is perfect & Urban Meyer is a phony, 97.1’s Mike Stone tells us to about retiring, Fyre Festival II tickets for sale, Halle Berry child support settlement, how age works, Marc goes to the UP, Gen Z hates booze, and prostitution menus. ![]() ![]() Questions? Comments? Or check out more Sports Biz with Darren Rovell.Podcast: Play in new window | Download (Duration: 2:41:20 - 147.8MB) Money from a Valentine's Day rose business became part of the initial seed money to start Under Armour in 1996. Monday is Valentine's Day, which is a special day for Under Armour CEO Kevin Plank. The company is readying to introduce its first line of cotton apparel, called Charged Cotton, next month. Shares of the company's stock closed at an all-time high of $69.81 a share on Friday. ![]() News of the signing could not have come at a better time. Newton is expected to be drafted in the Top 10. The NFL Draft will take place on April 28-30, regardless of whether or not a new Collective Bargaining Agreement is in place. The company also has Ray Lewis (notes), Miles Austin (notes) and Anquan Boldin (notes) on its roster. Under Armour picked up league MVP Tom Brady (notes) this season after his deal with Nike expired. Last year, the company signed Tim Tebow (notes) and Ndamukong Suh (notes). The only player in this year's draft class that Nike has signed is former LSU cornerback Patrick Peterson, who is projected to be drafted among the top five players. They have two of the most marketable quarterbacks in the league – neither of which they have used in advertising – in new Super Bowl champion Aaron Rodgers (notes) from the Green Bay Packers and the New York Jets' Mark Sanchez (notes). Nike is already blessed with riches in the NFL endorsement market. Under Armour has combine rights in the near future and its players will be allowed to wear gloves with the interlocking UA starting in 2012. The brand will be the official apparel sponsor for next season and in 2012, Nike will take over for the next five years. Newton will be allowed to wear shoes with Under Armour logos on the field in the near future though his jersey will have Reebok logo on it. Ultimately, Under Armour was willing to put more guarantees behind Newton's marketing future. ![]() Under Armour wanted Newton more, but it was a question as to whether Nike, which has more than 20 times the marketing budget of UA, wanted to pay up enough to use Newton as a part of leveraging its upcoming exclusive apparel deal. The battle for Newton came down to Under Armour versus Nike. He typically wore 17 Under Armour logos each Saturday during the season. Thanks to its deal with Auburn, and the school's national championship this season, Newton arguably became the most identifiable athlete of the brand in the company's 15-year history. The signing provides great consistency to Under Armour. Under Armour spokesperson Diane Pelkey would not confirm the signing and Newton's marketing agent, IMG's Carlos Fleming, also declined to comment on the deal. ![]()
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